Business Plan for Kienyeji Egg Production
Executive Summary
Business Name: Ziwani Poultry
Location: Kiambu County, Kenya
Business Description: Ziwani Poultry aims to produce and market high-quality Kienyeji eggs, leveraging the unique nutritional benefits and superior taste of Kienyeji chickens. This business plan outlines the steps to establish a sustainable and profitable egg production enterprise.
Goals:
- Produce and sell 10,000 eggs per month by the end of the first year.
- Grow a flock of 1,500 laying hens by the end of the first year.
- Achieve a monthly revenue of KES 300,000 by the end of the first year.
Mission Statement: To provide nutritious and high-quality Kienyeji eggs while promoting sustainable and environmentally friendly farming practices.
Business Description
Company Overview: Ziwani Poultry is a startup focused on producing and selling eggs from improved Kienyeji chickens. Located in Kiambu County, the farm will utilize local resources and sustainable practices to meet the growing demand for organic and free-range eggs.
Products and Services:
- Eggs: High-quality, nutritious Kienyeji eggs.
- Manure: Organic fertilizer for local farmers.
- Training and Consultancy: Providing training for local farmers on improved Kienyeji egg production.
Market Analysis: The demand for Kienyeji eggs is high due to their rich flavor and superior nutritional content. The primary market includes local households, restaurants, hotels, and health-conscious consumers willing to pay a premium for organic and free-range eggs.
Market Analysis
Industry Overview: The poultry industry in Kenya plays a significant role in food security and the economy. Kienyeji chicken farming, including egg production, is gaining popularity due to its alignment with sustainable agricultural practices and consumer preferences for organic products.